Business Plan

Suggested structure of a business plan for easy reading and understanding of the business proposal: 

1. Executive Summary
1. not more than 1 page
2. Market
1. Definition
2. Size by country
3. Growth over 5 years
4. Current treatment alternatives
1. Penetration
2. Advantages & Disadvantages
3. Cost of the treatment
4. Reimbursement
3. The  Product Innovation
1. Detailed Product Description
2. Advantages & Disadvantages of the technology vs. current treatment alternatives
3. Status of the development of the technology and potential accessories
1. clear mile stone definition until the product and accessories are ready for launch
4. Patent situation with documents in the attachment proving the status
5. Regulatory status with documents in the attachment proving the status
6. Clinical experience (Documented with references)
4. Competition
1. Size
2. Product portfolio
3. Market share
4. Structure
5. Advantages & Disadvantages of the competitive products and related accessories
6. Pricing
7. Distributions channels
8. Sales force size
9. Image
5. Technical Service (if applicable)
6. Production Plan
1. Detailed description of the production process
1. Product
2. Accessories
7. Commercialisation Strategy
1. Clinical Validation
2. Distribution channel
1. National
2. International
3. Pricing strategy
1. End user prices
2. Dealer prices
4. Advertising & Promotion
8. SWOT Analysis (Strength & Weaknesses of the technology and the enterprise (internal), Opportunities & Threats in the market (external))
9. Action Plan 
1. for the next 24 month
2. 24 month after launch
10. Financial Plan
1. P&L Year 1-5
2. Balance Sheet Year 1-5
3. Cash flow calculuation on a monthly basis for the first 24 month
4. Resource Deployment Plan
1. Detailed expense plan using a project plan
5. Head Count Plan for the first 5 years
6. Manufacturing cost plan